code of universal reputation

Reputation is not a commodity.

The Reputation of a subject (natural or legal person, company, etc.) is the regard or esteem this subject has among the society. Unlike “consideration”, the term “reputation” has a neutral value; one can have a good or bad reputation (to be approved or disapproved).
In Economics, as stated by George Stigler, reputation expresses “the persistence of quality” and has a value as it economizes on a correlated search, in the sense that one can avoid searching – and its costs – if the reputation of the subject one is querying is indisputable.
Reputation indicates a competitive distinction that, in terms of reputational risk, becomes “an alteration of the judgement and the fiduciary relationship perceived by the clientele” (Giampaolo Gabbi, economist).

Mevaluate: Code of Universal Reputation

Code of Universal Reputation

Worldwide Ethics Committee

Preamble
Provided that all information regarding natural and legal persons contributes to their reputation;
Provided that all untruthful information has the same impact on natural and legal persons reputations as truthful information;
Provided that it is difficult to discern truthful from untruthful information in the absence of verifiable documents;
Provided the importance that reputation has in the life of natural and legal persons;
Provided the increasing speed at which truthful and untruthful information on natural and legal persons is available;
Considering the need to oppose – through REPUTATIONAL ENGINEERING – the “artificial reputation construction” diffused on the WEB, that could be configured as a new OFFENSE against public faith because it creates DIGITAL IDENTITIES, disconnected from real identities, while developing FAKE RATINGS that are an OBSTRUCTION to private INVESTIGATIONS – firstly on behalf of Corporations (to determine the real reputation of suppliers, employees and clients) and secondly on behalf of Lawyers, Accountants, Statutory auditors and Notaries (to determine the real reputation of potential clients) in the interest of their respective actual clients (to determine the reputations of opposite parties) – INTELLIGENCE activities and fight against CRIME;
Provided, therefore, that reputation is an essential asset to human activities which assure social transactions between natural and legal persons, feeding feelings of FIDUCIARY ENTRUSTMENT;
Provided the need to measure and give a value to REPUTATION, transforming it from “KEY SOCIAL ASSET” to “KEY ECONOMIC ASSET” – whose essence is DOCUMENTARY evidence – turning it from “Subjective Perception” into “OBJECTIVE ELEMENT”, with the RESULT of producing a new, exclusive, worldwide ASSET, with a quantifiable VALUE;
Provided the need to create a means to assure and protect every natural and legal person as for their own and other people’s reputation;
Provided, finally, the universal value of reputation, therefore the need to make this accreditation system accessible to everyone through financial assistance, supporting disadvantaged subjects, according to SOLIDARITY and HORIZONTAL SUPPORT principles.

Given these premises
This document will become a reference point in the evaluation of natural and legal persons’ reputations in every aspect.
Code of Universal Reputation
1. All natural and legal persons are born with a neutral reputation. All deeds and behaviors during their lives contribute to the creation of their reputation, which becomes measurable, in time, as positive or negative.
2. All natural and legal persons have the right to protect their own reputation, even after death or repayment, thus affirming the supremacy of the Right to Memory and the Right to Honor.
3. All natural and legal persons have the right to protect their reputation against third parties’ accusations.
4. All natural and legal persons have the right to know third parties’ reputations, in order to protect themselves from moral or material damages deriving from relationships with those parties.
5. All natural and legal persons, therefore, have the right to the safety of their social transactions, and the effectiveness of this right is preserved even better by such a reputation accreditation system, that follows principles of objectiveness, transparence and diffused public control.
6. In order to defend their rights, all natural and legal persons are entitled to protect their reputation and know that of others, even when financial resources are scarce, with the use of a special supporting fund, actuating the principles of solidarity and horizontal support.
7. Rumors, as undocumented information, must not affect natural and legal persons’ reputations.
8. Documented information can be used to create a reputation. Documented information is that in written or video form attesting that a deed or a behavior has actually taken place. The exact representation of deeds, omissions and behaviors of a person within a community constitutes the reputation.
9. Everyone has the right to take place in this representation, as long as the community derives benefits, with the use of documented information.
10. Deeds, omissions and significant behaviors of natural and legal persons positively affect their reputation if they provide physical, social, cultural or economic advantages to one or more subjects.
11. Deeds, omissions and significant behaviors of natural and legal persons negatively affect their reputation if they provide physical, social, cultural or economic disadvantages to one or more subjects.
12. No deed, omission or behavior endorsing the implementation of the rights and freedoms expressed in the Universal Declaration of Human Rights can negatively affect natural and legal persons’ reputations.
13. No deed, omission or behavior preventing the implementation of the rights and freedoms expressed in the Universal Declaration of Human Rights can positively affect natural and legal persons’ reputations.
14. The motivation of a natural or legal person to perform a certain action, omission or behavior affects the related reputation.
15. The reiteration of a certain deed, an omission or a natural or legal person’s behavior proportionally affects the related reputation.
16. The amount of time elapsed from the deed, omission or behavior of a natural or legal person affects that person’s reputation in inverse proportion.
17. Opinions of a natural person, in any area, must not affect his/her reputation.
18. Reputation is transformed into the most widespread economic asset in the world by measuring it through the criteria and methods expressed in the enclosed MEVALUATE’s Regulations for Rating determination.